AI isn’t just reading our words anymore — it’s learning to read the web itself.
Browser-based AI agents now move through websites much like people do, scanning pages, reading layouts, and using what’s called the “DOM tree” — basically the invisible blueprint that holds a site together.
The next generation of agents will go further. They’ll mix what they see on a page with what they can fetch directly through APIs — the built-in data channels of a site. That means instead of copying or scraping information, they’ll simply ask for it politely and get a clean answer.
For creators, that’s big news.
It means that clear, well-structured websites — with good text, proper links, and open data — will be the ones AI prefers to visit and share from.
In other words: the clearer your website speaks, the better AI will listen.